The Gilnokie Project
Built For Performance, Backed By Profit
Gilnokie partnered with us to turn ad spend into real, profitable growth, not just clicks and impressions. The objective was to build a full-funnel paid media strategy across Meta and Google, backed by clean, accurate tracking, so every rand spent could be measured against real return. From campaign strategy through to execution, the project focused on driving genuine new customer growth without relying on discounts or promotions to get there.
Real Results, No Discounts Required
The campaign delivered a 3.6x ROAS on Meta and 3.2x ROAS on Google Ads, with new customer revenue and net sales hitting all-time highs for the brand, all while profit stayed strong. Momentum has continued to build: new-customer-only campaigns are now tracking at a 5x ROAS, with average order value up 25%, all at full price with zero discounts or promotional offers. This wasn't growth funded by margin, it was growth built on strategy, accurate tracking, and full-price performance.
