The Rudy Project Spec Ad
Performance eyewear brand
The Rudy Project SA Limited Edition
INTRO
No DNA. Just RSA.
We created a high-energy spec ad for Rudy Project South Africa, filmed entirely in a single day. The film showcases the new limited-edition “No DNA Just RSA” sunglasses across six distinctly South African moments: golf, rowing, trail running, road running, cycling, and a classic braai. The goal was to capture pure performance and local pride, positioning the eyewear as more than just sunglasses, a statement of belonging.
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the value we provided
One Day. Six Scenes. One Limited Edition.
From the fairway to the water, the trails to the tarmac, the open road to the braai fire, every scene was built around the same message: No DNA. Just RSA. The production delivered a complete suite of high-impact assets ready for campaign use, celebrating South African lifestyle and performance in a single, focused shoot.
