The Duramaid Project
Tripling Revenue Without Spending A Rand More
Duramaid partnered with us to bring clarity and performance to their paid media across Google and Meta. The objective was to build a lean, POAS focused campaign structure that could be reported on with full transparency, so every rand spent had a clear, attributable return. From strategy through to execution, the focus was on driving real, measurable revenue rather than surface level engagement.
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Online Revenue Tripled In 30 Days, Same Ad Spend
Within 30 days, Duramaid's online revenue tripled, on the exact same ad spend as before. Meta Ads delivered a 14x ROAS, while Google Ads achieved a 10x ROAS. This wasn't growth funded by spending more, it was growth built on sharper strategy, cleaner tracking, and campaigns doing more with the same budget. On top of the returns, 75% of revenue came from new customers.
