Reversing the Revenue Decline
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Turning Competition into Opportunity
Hudsons The Burger Joint faced a steady month-on-month decline in revenue as competition on Uber Eats intensified, pushing the brand down the rankings. Our approach was direct, cost-effective, and performance-driven. We implemented a targeted strategy pairing a buy one get one free offer with paid ads, focused exclusively on acquiring new customers. This campaign successfully brought in 10,227 new eaters within six months, resulting in a 30.3 percent increase in customer acquisition and restoring momentum across the brand.
Always Optimising. Always Adapting.
To improve long-term value, we introduced additional offers including Sunday and Monday specials aimed at increasing customer retention and lifetime value. Every campaign, promotion, and platform performance was closely monitored, allowing for rapid optimisation and strategic adjustments. As a result, Hudsons secured a R20,000 advertising credit directly from Uber, which generated a return of R400,000, achieving a 20 times return on ad spend. Across all stores, revenue decline was not only stopped but reversed, with an overall increase of 16 percent.
