A Month on Month Drop in Revenue, Reversed.
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The Strategies We Used.
Uber Eats has become more and more competitive, drowning Hudsons from being on top of the list. Our approach was simple, cost effective and cut throat. We paired a buy 1, get a free item with ads, and targeted new customers only. This brought in 10,227 new eaters in just 6 months, a 30.3% increase. We then implemented 2 offers to improve customer lifetime value, a Sunday and Monday special for all loyal eaters. Overall, every store not only stopped loosing revenue month on month, across all stores, they were 16% up in revenue.
Always Optimising. Always Adapting.
Every ad, every special and the Uber Eats platform were monitored closely, allowing us to spot opportunities quickly and act on them. As a result, we secured a R20,000 advertising credit for Hudsons directly from Uber, this then had a return of R400,000. (20x ROAS).
